Buying a house is not a decision a person makes overnight. It takes a lot of planning and strategizing before finally deciding to make that purchase especially when you are buying a home for the first time. And because getting a house can make quite a big dent on your client’s bank account, they will want to make sure they get their money’s worth for whichever house they finally choose to buy.
Your clients would probably think that one of the most convenient ways to help them in getting their dream house is to get someone who knows the business of doing it—you, a real estate agent. And just like how they would want to get the right house for them, they would also want someone who is credible enough to point them in the right direction. And what’s the simplest way to do that? Reading reviews from your website. Most people nowadays never purchase anything without looking at the reviews of past customers. This is where the importance of getting good homefeedback comes into picture.
Here are a few reasons why managing real estate reviews and feedback is important for you as a real estate agent.
Reviews reflect your credibility and trustworthiness
Reviews are essentially like testimonials from your customers. They serve as proof of your good customer service and other positive things your previous customers liked about you and your properties. Definitely, your prospective customers will want to make sure you are a credible listing agent before engaging with you, and the easiest way to do that is by reading reviews of your previous clients. By encouraging your customers to leave reviews on your website, you provide a platform for them to write about their experiences for your current and future customers to see. This creates a domino effect that ultimately helps you stand out and build a good reputation for your brand of service.
Reviews promote customer interaction
In the age of modern technology where virtually everything can be done remotely through the internet, and creating face-to-face connections with other people has become more difficult. Social interactions have become less personal and communication has become quite superficial. This also holds true for industries which take advantage of face-to-face business such as real estate. But if you thought customer interaction is lost in this modern era, think again. By getting customer reviews, real estate agents can engage with their customers. This also improves agent-client relationships and builds trust, which can eventually and potentially translate to closed deals.
Reviews are a good referral system
When making any kind of purchase, consumers are more likely to trust brands and products recommended by their fellow consumers, either through direct referrals or by checking online reviews. A survey conducted by Dimensional Research found that nearly 90% of customers rely on reviews for their purchasing decisions. When you get your customers to write reviews on your website, you allow them to promote your properties of their own will—which is essentially word-of-mouth referrals but to a lot of people on the Internet. Talk about free publicity!
Reviews increase online visibility
Online reviews make up a good percentage of how search engines rank search results. The reviews your clients write about you, whether good or bad, have an impact over how immediately your website turns up when potential customers use relevant keywords. This means that the more reviews you get on your websites, the more keywords search engines can recognize, and the more visible your website will be. This translates to better marketing for your service and your company.
Reviews help address negative customer experience
Probably one of the most useful functions of getting online reviews is its ability to help clients communicate bad customer experience. By leaving a space for reviews on your website, you create more ways for your clients to share their own experiences, even bad ones, and you also create opportunities for yourself and your company to address their concerns. In addition, bad reviews on your website can solidify the credibility of your service because it shows that your reviews are genuine and truthful. And by taking action on this negative feedback, you show your clients that you are really committed to helping them even after your conclude your business with them.
Reviews create better business
All the things mentioned above can be summed up into how reviews can create better business for you. Good reviews have the potential to turn a prospective customer into a purchasing one, while negative reviews help you improve your service and product. This shows just how every single one of the reviews you receive from your customers help you get even more potential clients and close more deals.
Getting reviews from clients is a simple yet productive way of building your reputation as a listing agent. They reflect your brand of service and credibility—things your clients look for when getting help from professionals like you. That is why getting reviews from your clients is an important part of doing business.